Marketing materials for e-money tokens must:
а) Clearly say they are marketing.
b) Be fair, clear, and honest.
c) Match the white paper info.
d) Show the white paper exists and give issuer contact details.
- They must also tell people they can redeem tokens anytime at their full value.
- All marketing materials and updates must be on the issuer's website.
- Approvals from authorities before publishing aren't needed.
- Notify authorities if they ask about marketing materials.
- Marketing can't start until the white paper is out, except for market research.